Final Project 6: Analysis of Project in the Real World

my final product is this advertisment for Jones Soda Co. It displays four jones soda bottles in christmas colors with the logo and slogan beside it.

picture credit http://www.6degreeslorisuzanne.com/2008/10/neat-favor-idea.html

Final Project 5: Creative Content

Who will be involved in the promotion? The people involved in this promotion is the Jones Soda company. They will be behind this ad campaign 100%.
When will it happen? It will happen inside of many different magazines around the holidays. I have used a photo of red and green flavors to give it that Christmas spirit. I did not choose to use the holiday flavors because I did not want this ad to be too much in your face. I wanted it to be simple.
How often will you hold a promotional event? During each holiday I will hold a promotional event displaying holiday flavors including the wacky holiday dinner ones and the simple flavors that make anyone feel comfy during the seasons.

Final Project 4: Promotion

The promotion method I have chosen to use is print ad. I am using a print advertisement to draw in customers to purchase my product. It is a photograph of the product with the slogan and logo right beside it.

Final Project 3: The Big Idea

The concept for my advertisement is behind the slogan. A healthy pop for a creative mind. Being a healthier soda choice will intrigue many people to try out this product. Many people these days enjoy living a healthy lifestyle and wouldn’t mind drinking this guilt free soda. Others like to drink soda most of the time and the many creative wacky flavors Jones soda offers will most likely draw them in to their products. Jones Soda co. focuses on their customers first. They like to have their customers’ input and ideas going into every product that they sell. Every bottle they produce is labeled with a photograph taken by their customers. This is also likely to draw in customers to consume their products. My campaign will focus on these facts. A healthy pop is what many people are looking for whether they want to have a guilt free pop or just for the great taste. A creative mind, many artistic people would like to get their work out there whether they are inspiring photographers or just doing it for fun, having their picture on bottles around the world would make anyone want to get out there and take pictures for the chance to make that happen. I believe that this will set my product apart from its many competitors, that focus more on selling their product rather then focus on the people they are selling it to. My campaign will focus on these facts and hopefully based on this, many customers will be intrigued to buy this product.

Final Project 2: Competitive analyses

The more money that a company has the more they can get their name out there, the more customers they are bound to get. Jones soda is different. They have no advertisements. No commercials. No way of getting their name out there. This makes them the underdogs in the beverage industry. By doing this, it gives them more of an underground edge, which makes them more appealing to the teens who want to seem cool and different. Their top competitors are Coca Cola company, Dr Pepper Snapple group inc., and Hansen Natural Corporation. Coca Cola is one of the worlds largest soda companies. Many even say that it is the McDonalds of the beverage world. Closely followed behind them is Dr.Pepper co. and not too far behind them is Hansen Natural Co. How do they draw customers and clients? Coca Cola has been around for over 100 years. They draw in customers in many different ways. One of these ways is by making their commercials and advertisements look as though they were made in the 50s, 60s, and even the 70s. This attracts older generations that have been enjoying their product for years giving them a sense of being back to that time era. Another technique they use is by putting familiar characters on their cans, such as Santa Clause, attracting children to this product. Coca Cola as also teamed up with American Idol , thus giving them a wider audience to sell their product to. Dr.Pepper appeals to their customers in almost the same way. They too have been around for a while and like to make their customers feel as though they are right back to the day they had their first Dr. Pepper. Hansen on the other hand isn’t as widely known or been around quit as long. They like to appeal to their customers by selling an all natural product. This makes people feel less guilt when consuming their product. In many ways these are similar techniques to Jones Soda. Jones likes to make their customers feel cozy and at home. They sell a friendly packaged product. By placing customers own photos on the labels, which makes people intrigued by their product. This draws them in along with the many wacky flavors such as Fufu berry, and Berries and Cream, along with their popular holiday flavors such as Turkey and gravy on Thanksgiving and cranberry sauce on Christmas. Without having to do many advertisements, Jones manages to sell its product to millions of people just by the creative labels. What challenges are they facing? There are many challenges that these companies have to face. Coca Cola is always in completion with many other companies such as Dr Pepper and Pepsi. The same goes for Dr. Pepper. These two companies are always at war trying to draw in as many customers and even steal customers from each other. Most people are loyal to the soda brand that they drink and Coca Cola and Dr. Pepper try to bring that loyalty to their side. Hansen on the other hand is not a popular brand. This can be very challenging. A lot of people think of soda as sugary, fatty and not so good for you. Hansen is challenged by this because they offer a healthy alterative and many people tend to not like healthy choices. They would rather enjoy a sugary Coke then a fruity Hansen. This can bring many challenges to the company. Jones Soda also faces many challenges. They never made a commercial and have no advertisements. They would probably have many more customers if they did decide to do this. By not advertising themselves they are risking going out of business because there are many people out there who have probably never heard of themHow do they plan on improving? Coca Cola improves itself all the time. They are always changing the labels and coming up with new ideas. Dr. Pepper doesn’t really improve much at first. They have had the same recipe and label forever. By doing this though, they are being loyal to their long time customers who will probably share this with their kids and so on. Hansen is improving by adding new flavors to their drinks all the time. Jones on the other hand is constantly improving. Their labels are never the same. They have new flavors all the time and even find wacky new ones for each holiday but that is what sets them apart from other beverages out there.

Final Project 1: Jones Soda- A healthy pop for the creative mind.

Jones soda is unlike any other soda company out there. With their many different flavors, including their wacky holiday flavors, and their creative labeling they are one of the most different companies out there. Customers can take their own photographs and submit them to the company’s website where the photos could be chosen to be on the label of bottles everywhere. They do not have one main label, they choose from many different submitted photos every month. Another unique fact about Jones Soda co. is the fact that on every cap of their sodas, they have inspiring and sometimes wacky quotes and fortunes. These too are customer submitted. By doing this I find Jones to be very creative. They are unlike any other soda company by doing their own thing and having the customers very involved in what they are doing and there is nothing else out there quit like them. Jones also has many health facts about it. They have many sugar free drinks, smoothies, and calorie free drinks. They also use pure sugar cane in their beverages, and real fruits. This makes them seem like a healthier choice compared to many of the other competitors out there. “”A benefit is the specific gain or advantage your ad is claiming” [pg 58;advertisning by design” This is true when it comes to Jones Soda co. By not advertising nearly as much as their competitors, and focusing on young teens, mostly in the skateboarding community, they try to make their customers believe that consuming this beverage. This is why i have come up with the slogan "
a healthy pop for a creative mind" The word pop symbolizes a synonym for the word soda and also could be used as a booster word.