EOC week four: Bob isherwood. Why is he important?

Bob Isherwood, is an Australian who is best known for being the creative director of ‘Saatchi and Saatchi’ which is a global advertising agency from 1986 to 2008. He stated that his reason for resigning was to ‘reinvent himself’ and that he ‘wanted another lifetime in his lifetime’ He states that he wanted to do something bigger with his life and just see where it takes him and that he is in no way retiring. Many people close to him have said that they knew this was coming. That Isherwood no longer wanted to work for the company he had worked so hard for, for the past twenty two years. “He won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is one of the few people to have won the British Design and Art Direction Gold award for advertising, he has been elected to the Clio Hall of Fame in the US, and named Australia's leading creative director.” [http://www.conference.net.au/auiac2002/speakers/isherwood.htm] “ His previous background included six years as a creative group head for Young & Rubicam London, and 10 years with Collett Dickenson Pearce & Partners, which at that time was often regarded as the world's most creative advertising agency. In 1982, he returned to Australia to become a founding partner of the Campaign Palace Sydney.” [http://www.saatchi.com/news/archive/clio_lifetime_achievement_award_for_bob_isherwood]“Alongside Roberts, Isherwood tried to push the idea that Saatchi & Saatchi is an ideas agency, not an ad agency. (In 1992 they removed the word "advertising" from the agency's nameplates around the world.) Isherwood is respected for his ability to find and marshal talent, and he has overseen the creative output through a major expansion in the agency's revenue and thousands of awards victories.” [http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362] In 2001, Bob Isherwood was honored in the RMIT Prominent Alumni Hall of Fame and co-wrote a book titled ‘World Changing Ideas’