EOC Week 3: Tabacco Ad.

-Interpret the problem: This advertisement shows a Doctor, that is smoking with the text “Most doctors smoke Camel over any other cigarette!” which is telling the reader that since doctors like to smoke then it must not be that harmful, considering that many people die every day due to smoking and second hand smoke.

-Understand the creative brief: This advertisement shows us that even doctors smoke. They are trying to tell people to not think about the harmful effects of smoking because if a doctor can endorse smoking then it must be ok because people want to trust their doctors. Doctors are the ones who are suppose to be keeping you healthy so you want to trust them.

-Say it outright: This ad says exactly what it means. They are trying to sell cigarettes to the customer by gaining their trust. Saying that a doctor smokes is making the customer or potential customer believe that it is ok for you to smoke because why would a doctor do something that wasn’t healthy and tell others to do it. They are getting strait to the point just by saying that most doctors choose to smoke that particular brand over any other brand. Some consumers might think that Camel is a healthier brand to smoke over the other brands as well.

-Know your audience: This ad wants the customers to believe that they are not selling them something that will be harmful by having a doctor sell its product. They know that a lot of people will be more likely to do something if there are many doctors doing it as well. People tend to trust doctors because they are suppose to make you healthy and if a doctor says its ok to smoke then they are most likely to do it themselves.

Write your objective: The objective of this advertisement is to attract new and current smokers by using a doctor to gain their trust and draw them in. Saying that a doctor says that its ok to smoke might make a lot of people think that its not as harmful as many other people tell you it is because they want you to trust a doctor.

EOC week two: Ethnics in commercials

The Cocoa Puff commercial shows a bird, that is addicted to this Cocoa Puff cereal. In this particular commercial is shows the bird, Sonny walking past a bowl of Cocoa Puffs in a hotel lobby. He is tempted by this but decides to walk away hoping that he’ll get it off his mind. After Sonny gets into the elevator he starts seeing things such as the words ‘munchy’ and ‘crunchy’ walk into the elevator with him and he starts to freak out saying he can’t control himself. Soon after the word ‘chocolately’ come onto the elevator with him. He starts to see things, like pieces of this cereal dancing around him. Suddenly Sonny can’t control himself any longer and starts to lose control. He bounces off the walls and starts to go crazy until he finally get the Cocoa Puffs Cereal. This seems like it may be a similar situation to someone who is addicted to drugs. Many drug addicts act this way when they are trying to get the drug that they want. Hallucination is something that many drug addicts do. Sonny the bird hallucinates when he is around Cocoa Puff cereal. This commercial is focusing on young children probably between the ages of 4 and 13. Most little children most likely won’t see this as being a drug reference and most adults including their parents most likely won’t see it either but if you pay enough attention to the many Cocoa Puff commercials you might see a pattern with the way this bird reacts to his Cocoa Puffs as though he was a drug addict trying to find his drugs. I personally don’t think that General Mills ceareal company has done this on purpose and doesn’t change my opinion on the company or any of their delicious cereals.

About Me

My name is Katie Sitton and as a Filmmaker I have learned all the many different aspects of digital filmmaking. Growing up i have always enjoyed watching movies. I loved going to the movies with my family. It has always interested me in how movies were made and what went into making movies, which inspired me to become a film major at the Art Institute of Las Vegas after high school. I really enjoy being behind a video camera and capturing anything I can and then being able to edit everything I captured into its final piece. As a filmmaker i have learned all the many different aspects of filmmaking from the people who are behind the cameras to the people that edit the film and even the people who came up with all the creative ideas behind everything, and to learn what goes into making a movie so that one day I myself can continue doing what I love by making movies.

eoc week: 1 : VW lemon

In 1962 Volkswagen presented the ‘lemon’ advertisement. “Lemon” in bold san serif font. Below the image follows a statement that proclaims that this particular car was rejected by Inspector Kurt Kroner because of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process; one out of fifty does not pass for something as simple as a scratch on the windshield” http://www.writingfordesigners.com/?p=1731 When a car is described as a lemon, it usually means that it isn’t a very good car. Volkswagen hired the Doyle Dane Bernbach ad agency to create an advertisement that would introduce the Beetle to the U.S. market in the 1960’s. The ad presented a photo of a Volkswagen beetle in black and white. Under the photo in bold letters was the word ‘Lemon’ which made it seem like they were calling themselves poorly made cars.

“Volkswagen changed the course of advertising in 1962 with the “Lemon” ad. The DDB ad agency pioneered the collaboration of the art director and the copywriter to create an ad with humor. The ads were constructed to create a disconnected juxtaposition between the image and the words that created humor for the discerning viewer” http://designhistorylab.com/?p=1755http://designhistorylab.com/?p=1755 This ad was made for humor purposes by calling their cars lemons.

“ One ad didn't even bother with pictures. "No point in showing you the 1962 Volkswagen," read the headline. "It still looks the same." One ad portrayed a Beetle above the word "Lemon," explaining how Wolfsburg inspectors rejected the entire car because of one blemished chrome strip on the dashOne ad didn't even bother with pictures. "No point in showing you the 1962 Volkswagen," read the headline. "It still looks the same." One ad portrayed a Beetle above the word "Lemon," explaining how Wolfsburg inspectors rejected the entire car because of one blemished chrome strip on the dash” http://www.howstuffworks.com/1960-1969-volkswagen-beetle4.htm