The Cocoa Puff commercial shows a bird, that is addicted to this Cocoa Puff cereal. In this particular commercial is shows the bird, Sonny walking past a bowl of Cocoa Puffs in a hotel lobby. He is tempted by this but decides to walk away hoping that he’ll get it off his mind. After Sonny gets into the elevator he starts seeing things such as the words ‘munchy’ and ‘crunchy’ walk into the elevator with him and he starts to freak out saying he can’t control himself. Soon after the word ‘chocolately’ come onto the elevator with him. He starts to see things, like pieces of this cereal dancing around him. Suddenly Sonny can’t control himself any longer and starts to lose control. He bounces off the walls and starts to go crazy until he finally get the Cocoa Puffs Cereal. This seems like it may be a similar situation to someone who is addicted to drugs. Many drug addicts act this way when they are trying to get the drug that they want. Hallucination is something that many drug addicts do. Sonny the bird hallucinates when he is around Cocoa Puff cereal. This commercial is focusing on young children probably between the ages of 4 and 13. Most little children most likely won’t see this as being a drug reference and most adults including their parents most likely won’t see it either but if you pay enough attention to the many Cocoa Puff commercials you might see a pattern with the way this bird reacts to his Cocoa Puffs as though he was a drug addict trying to find his drugs. I personally don’t think that General Mills ceareal company has done this on purpose and doesn’t change my opinion on the company or any of their delicious cereals.
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