Art serving capitalism. These two working together to make great advertising campaigns. Advertisements would be very boring and bland without any artistic input. A great example if this is the simple milk moustache and its slogan “Got Milk?” which is widely known by many people. Before this milk was not really sometime you saw many ads for. Kurt Graetzer was the man who came up with this simply but artistic move. Many businesses gain much capitalism when they create an artistic advertisement for their ad campaigns. “If you ever wondered how Nike came up with, "Just Do It," the slogan that the film tells us inspired women to divorce their husbands, the answer is simple: on the brink of his execution, a man on death row in Utah said, "Let's do it," this was reported in the newspaper, and a Nike man saw it and changed it to the catch phrase that helped Michael Jordan make Nike $5.2 billion.” “[http://sb.city2.org/blogs/paulrivas/blog_entries/626-review-of-art-copy-at-sbiff-art-serving-capitalism/blog_comments/new] This is a great example of art serving capitalism. This is a quote talking about the Sundance film Art & Copy. By saying something so simple such as “just do it” Nike capitalized on over five billion dollars. This is similar to the Got Milk campaign and many others just like it.
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