Jones soda is unlike any other soda company out there. With their many different flavors, including their wacky holiday flavors, and their creative labeling they are one of the most different companies out there. Customers can take their own photographs and submit them to the company’s website where the photos could be chosen to be on the label of bottles everywhere. They do not have one main label, they choose from many different submitted photos every month. Another unique fact about Jones Soda co. is the fact that on every cap of their sodas, they have inspiring and sometimes wacky quotes and fortunes. These too are customer submitted. By doing this I find Jones to be very creative. They are unlike any other soda company by doing their own thing and having the customers very involved in what they are doing and there is nothing else out there quit like them. Jones also has many health facts about it. They have many sugar free drinks, smoothies, and calorie free drinks. They also use pure sugar cane in their beverages, and real fruits. This makes them seem like a healthier choice compared to many of the other competitors out there. “”A benefit is the specific gain or advantage your ad is claiming” [pg 58;advertisning by design” This is true when it comes to Jones Soda co. By not advertising nearly as much as their competitors, and focusing on young teens, mostly in the skateboarding community, they try to make their customers believe that consuming this beverage. This is why i have come up with the slogan "
a healthy pop for a creative mind" The word pop symbolizes a synonym for the word soda and also could be used as a booster word.
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