The concept for my advertisement is behind the slogan. A healthy pop for a creative mind. Being a healthier soda choice will intrigue many people to try out this product. Many people these days enjoy living a healthy lifestyle and wouldn’t mind drinking this guilt free soda. Others like to drink soda most of the time and the many creative wacky flavors Jones soda offers will most likely draw them in to their products. Jones Soda co. focuses on their customers first. They like to have their customers’ input and ideas going into every product that they sell. Every bottle they produce is labeled with a photograph taken by their customers. This is also likely to draw in customers to consume their products. My campaign will focus on these facts. A healthy pop is what many people are looking for whether they want to have a guilt free pop or just for the great taste. A creative mind, many artistic people would like to get their work out there whether they are inspiring photographers or just doing it for fun, having their picture on bottles around the world would make anyone want to get out there and take pictures for the chance to make that happen. I believe that this will set my product apart from its many competitors, that focus more on selling their product rather then focus on the people they are selling it to. My campaign will focus on these facts and hopefully based on this, many customers will be intrigued to buy this product.
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