This advertisement campaign is for Starbucks coffee frappucinos. The four ads feature Starbucks hot coffee sleeves around fresh fruits stating that they are using fresh fruits in all of their drinks and that drinking this product will make you feel as though you are indulging in nothing less then a cup of fruits.
There are only three words in this ads and those are “Fresh. Fruity. Frappucino.” Stating that the refreshments they are selling are nothing less then that. They also want to let you know they make each of their products with real fruit and do not use any artificial chemicals when making their product
The first ad is for a strawberry drink, the second a green apple, the next a lemon and last blueberries. They are all similar in the fact that they are the same picture besides the fact that the fruits are different in each photo
. By doing this, Starbucks is using the triples technique for their ad campaign, which we have learned about in class today as any advertisement that uses the same format in two or more of their advertisements.
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