eoc week 8 really good example of chapter

“Using pictographic images in place of letters can be proactive” Says Michael Sickinger, Firmenich, New Jersey, which is very true when it comes to this advertisement. The ad is for the show Phantom of the Opera at the Venetian hotel in Las Vegas. The letter O in the word Phantom is a graphic image of the mask that the phantom wears during the show making the title PHANTOM pop out at you even more. This is a very creative idea that they are using. The ad shows the famous Phantom of the opera about to kiss the leading lady with a chandelier behind them looking as though it is falling from the sky which may represent chaos. “Be size appropriate. Small type on a billboard may does not work. Put your work in context” Carlos Segura, Segura inc., Chicago says. This applies very much to this advertisement. The biggest word on this advertisement is the title of the show “Phantom” which makes us know that is the most important word. Phantom is what the show is about and what people will go to see. The second biggest font is the word “You’ve never seen it like this” which tells us that they want us to go see the show in hopes that it will be better then any other Phantom of the Opera shows. That there is sometime different about this one. This may draw people in more. All the small less important details are written in smaller font. For instance where its located at. Drawing someone in to what you are selling is more important because once they are drawn then they look for where its at and where they can get information from. “Try this when experimenting with a font: All lowercase all uppercase and bother upper and lowercase” Says Deborah M. Rivera Alexander & Richardsons, This applies to this advertisement because they chose to print it in all uppercase. The only think in lowercase is located at the very bottom in very small print talking about fees and taxes and the website. They do this because they don’t want people to notice them talking about additional charges and fees. They want people to be distracted by all the upper case words talking about the show. Although the ad is written in mostly uppercase this is not done in a harsh way at all like they were shouting at you. They did it in a very neat manner so it does not look harsh at all.