Deborah M. Rivera, Alexander & Richardsons, New Jersey say “type does not need to be big to be noticed or meaningful” This quote inspirers me for my advertisement because Jones Soda is a simple soda. They don’t really like to advertise themselves at all. They like to keep simple and by using less words and keeping them small then you would be keeping in with the Jones Soda style of simplicity.
“Do your research” Says Deborah M Rivera, Alexander & Richardsons, New Jersey. I think it is nice to know who your audience is and who is more likely to buy your product. This way you know who to aim your advertisements at, those who are more likely to purchase the product you are selling.
“Make it huge, or make it tiny” Says Stefen Sagmeister, Sagmeister inc New York. This is very true. I think you should choose one or the other. Keep it big or keep it small. It makes the ad look much more simple and less cluttered this way. If you were to have big and small font on the page it might look confusing to read especially for a brand like Jones Soda Inc, when they just like to keep things simple.
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