The more money that a company has the more they can get their name out there, the more customers they are bound to get. Jones soda is different. They have no advertisements. No commercials. No way of getting their name out there. This makes them the underdogs in the beverage industry. By doing this, it gives them more of an underground edge, which makes them more appealing to the teens who want to seem cool and different. Their top competitors are Coca Cola company, Dr Pepper Snapple group inc., and Hansen Natural Corporation. Coca Cola is one of the worlds largest soda companies. Many even say that it is the McDonalds of the beverage world. Closely followed behind them is Dr.Pepper co. and not too far behind them is Hansen Natural Co.
How do they draw customers and clients? Coca Cola has been around for over 100 years. They draw in customers in many different ways. One of these ways is by making their commercials and advertisements look as though they were made in the 50s, 60s, and even the 70s. This attracts older generations that have been enjoying their product for years giving them a sense of being back to that time era. Another technique they use is by putting familiar characters on their cans, such as Santa Clause, attracting children to this product. Coca Cola as also teamed up with American Idol , thus giving them a wider audience to sell their product to. Dr.Pepper appeals to their customers in almost the same way. They too have been around for a while and like to make their customers feel as though they are right back to the day they had their first Dr. Pepper. Hansen on the other hand isn’t as widely known or been around quit as long. They like to appeal to their customers by selling an all natural product. This makes people feel less guilt when consuming their product. In many ways these are similar techniques to Jones Soda. Jones likes to make their customers feel cozy and at home. They sell a friendly packaged product. By placing customers own photos on the labels, which makes people intrigued by their product. This draws them in along with the many wacky flavors such as Fufu berry, and Berries and Cream, along with their popular holiday flavors such as Turkey and gravy on Thanksgiving and cranberry sauce on Christmas. Without having to do many advertisements, Jones manages to sell its product to millions of people just by the creative labels. 
What challenges are they facing? There are many challenges that these companies have to face. Coca Cola is always in completion with many other companies such as Dr Pepper and Pepsi. The same goes for Dr. Pepper. These two companies are always at war trying to draw in as many customers and even steal customers from each other. Most people are loyal to the soda brand that they drink and Coca Cola and Dr. Pepper try to bring that loyalty to their side. Hansen on the other hand is not a popular brand. This can be very challenging. A lot of people think of soda as sugary, fatty and not so good for you. Hansen is challenged by this because they offer a healthy alterative and many people tend to not like healthy choices. They would rather enjoy a sugary Coke then a fruity Hansen. This can bring many challenges to the company. Jones Soda also faces many challenges. They never made a commercial and have no advertisements. They would probably have many more customers if they did decide to do this. By not advertising themselves they are risking going out of business because there are many people out there who have probably never heard of them
How do they plan on improving? Coca Cola improves itself all the time. They are always changing the labels and coming up with new ideas. Dr. Pepper doesn’t really improve much at first. They have had the same recipe and label forever. By doing this though, they are being loyal to their long time customers who will probably share this with their kids and so on. Hansen is improving by adding new flavors to their drinks all the time. Jones on the other hand is constantly improving. Their labels are never the same. They have new flavors all the time and even find wacky new ones for each holiday but that is what sets them apart from other beverages out there.
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