Final Project 2: Competitive analyses

The more money that a company has the more they can get their name out there, the more customers they are bound to get. Jones soda is different. They have no advertisements. No commercials. No way of getting their name out there. This makes them the underdogs in the beverage industry. By doing this, it gives them more of an underground edge, which makes them more appealing to the teens who want to seem cool and different. Their top competitors are Coca Cola company, Dr Pepper Snapple group inc., and Hansen Natural Corporation. Coca Cola is one of the worlds largest soda companies. Many even say that it is the McDonalds of the beverage world. Closely followed behind them is Dr.Pepper co. and not too far behind them is Hansen Natural Co. How do they draw customers and clients? Coca Cola has been around for over 100 years. They draw in customers in many different ways. One of these ways is by making their commercials and advertisements look as though they were made in the 50s, 60s, and even the 70s. This attracts older generations that have been enjoying their product for years giving them a sense of being back to that time era. Another technique they use is by putting familiar characters on their cans, such as Santa Clause, attracting children to this product. Coca Cola as also teamed up with American Idol , thus giving them a wider audience to sell their product to. Dr.Pepper appeals to their customers in almost the same way. They too have been around for a while and like to make their customers feel as though they are right back to the day they had their first Dr. Pepper. Hansen on the other hand isn’t as widely known or been around quit as long. They like to appeal to their customers by selling an all natural product. This makes people feel less guilt when consuming their product. In many ways these are similar techniques to Jones Soda. Jones likes to make their customers feel cozy and at home. They sell a friendly packaged product. By placing customers own photos on the labels, which makes people intrigued by their product. This draws them in along with the many wacky flavors such as Fufu berry, and Berries and Cream, along with their popular holiday flavors such as Turkey and gravy on Thanksgiving and cranberry sauce on Christmas. Without having to do many advertisements, Jones manages to sell its product to millions of people just by the creative labels. What challenges are they facing? There are many challenges that these companies have to face. Coca Cola is always in completion with many other companies such as Dr Pepper and Pepsi. The same goes for Dr. Pepper. These two companies are always at war trying to draw in as many customers and even steal customers from each other. Most people are loyal to the soda brand that they drink and Coca Cola and Dr. Pepper try to bring that loyalty to their side. Hansen on the other hand is not a popular brand. This can be very challenging. A lot of people think of soda as sugary, fatty and not so good for you. Hansen is challenged by this because they offer a healthy alterative and many people tend to not like healthy choices. They would rather enjoy a sugary Coke then a fruity Hansen. This can bring many challenges to the company. Jones Soda also faces many challenges. They never made a commercial and have no advertisements. They would probably have many more customers if they did decide to do this. By not advertising themselves they are risking going out of business because there are many people out there who have probably never heard of themHow do they plan on improving? Coca Cola improves itself all the time. They are always changing the labels and coming up with new ideas. Dr. Pepper doesn’t really improve much at first. They have had the same recipe and label forever. By doing this though, they are being loyal to their long time customers who will probably share this with their kids and so on. Hansen is improving by adding new flavors to their drinks all the time. Jones on the other hand is constantly improving. Their labels are never the same. They have new flavors all the time and even find wacky new ones for each holiday but that is what sets them apart from other beverages out there.

Final Project 1: Jones Soda- A healthy pop for the creative mind.

Jones soda is unlike any other soda company out there. With their many different flavors, including their wacky holiday flavors, and their creative labeling they are one of the most different companies out there. Customers can take their own photographs and submit them to the company’s website where the photos could be chosen to be on the label of bottles everywhere. They do not have one main label, they choose from many different submitted photos every month. Another unique fact about Jones Soda co. is the fact that on every cap of their sodas, they have inspiring and sometimes wacky quotes and fortunes. These too are customer submitted. By doing this I find Jones to be very creative. They are unlike any other soda company by doing their own thing and having the customers very involved in what they are doing and there is nothing else out there quit like them. Jones also has many health facts about it. They have many sugar free drinks, smoothies, and calorie free drinks. They also use pure sugar cane in their beverages, and real fruits. This makes them seem like a healthier choice compared to many of the other competitors out there. “”A benefit is the specific gain or advantage your ad is claiming” [pg 58;advertisning by design” This is true when it comes to Jones Soda co. By not advertising nearly as much as their competitors, and focusing on young teens, mostly in the skateboarding community, they try to make their customers believe that consuming this beverage. This is why i have come up with the slogan "
a healthy pop for a creative mind" The word pop symbolizes a synonym for the word soda and also could be used as a booster word.

EOC Week 9 Triplets

This advertisement campaign is for Starbucks coffee frappucinos. The four ads feature Starbucks hot coffee sleeves around fresh fruits stating that they are using fresh fruits in all of their drinks and that drinking this product will make you feel as though you are indulging in nothing less then a cup of fruits.
There are only three words in this ads and those are “Fresh. Fruity. Frappucino.” Stating that the refreshments they are selling are nothing less then that. They also want to let you know they make each of their products with real fruit and do not use any artificial chemicals when making their product
The first ad is for a strawberry drink, the second a green apple, the next a lemon and last blueberries. They are all similar in the fact that they are the same picture besides the fact that the fruits are different in each photo
. By doing this, Starbucks is using the triples technique for their ad campaign, which we have learned about in class today as any advertisement that uses the same format in two or more of their advertisements.

eoc week 8 really good example of chapter

“Using pictographic images in place of letters can be proactive” Says Michael Sickinger, Firmenich, New Jersey, which is very true when it comes to this advertisement. The ad is for the show Phantom of the Opera at the Venetian hotel in Las Vegas. The letter O in the word Phantom is a graphic image of the mask that the phantom wears during the show making the title PHANTOM pop out at you even more. This is a very creative idea that they are using. The ad shows the famous Phantom of the opera about to kiss the leading lady with a chandelier behind them looking as though it is falling from the sky which may represent chaos. “Be size appropriate. Small type on a billboard may does not work. Put your work in context” Carlos Segura, Segura inc., Chicago says. This applies very much to this advertisement. The biggest word on this advertisement is the title of the show “Phantom” which makes us know that is the most important word. Phantom is what the show is about and what people will go to see. The second biggest font is the word “You’ve never seen it like this” which tells us that they want us to go see the show in hopes that it will be better then any other Phantom of the Opera shows. That there is sometime different about this one. This may draw people in more. All the small less important details are written in smaller font. For instance where its located at. Drawing someone in to what you are selling is more important because once they are drawn then they look for where its at and where they can get information from. “Try this when experimenting with a font: All lowercase all uppercase and bother upper and lowercase” Says Deborah M. Rivera Alexander & Richardsons, This applies to this advertisement because they chose to print it in all uppercase. The only think in lowercase is located at the very bottom in very small print talking about fees and taxes and the website. They do this because they don’t want people to notice them talking about additional charges and fees. They want people to be distracted by all the upper case words talking about the show. Although the ad is written in mostly uppercase this is not done in a harsh way at all like they were shouting at you. They did it in a very neat manner so it does not look harsh at all.

Eoc Weel 8

Deborah M. Rivera, Alexander & Richardsons, New Jersey say “type does not need to be big to be noticed or meaningful” This quote inspirers me for my advertisement because Jones Soda is a simple soda. They don’t really like to advertise themselves at all. They like to keep simple and by using less words and keeping them small then you would be keeping in with the Jones Soda style of simplicity.

“Do your research” Says Deborah M Rivera, Alexander & Richardsons, New Jersey. I think it is nice to know who your audience is and who is more likely to buy your product. This way you know who to aim your advertisements at, those who are more likely to purchase the product you are selling.
“Make it huge, or make it tiny” Says Stefen Sagmeister, Sagmeister inc New York. This is very true. I think you should choose one or the other. Keep it big or keep it small. It makes the ad look much more simple and less cluttered this way. If you were to have big and small font on the page it might look confusing to read especially for a brand like Jones Soda Inc, when they just like to keep things simple.

EOC week 5: Ad Catigories

This advertisement is a safety warning for motorcyclist telling them to be safe or they might end up dead like the person who’s grave they are showing. This would be a declaration ad because it is stated in a way to make the viewer want to be cautious because of the serious tone of the ad.


This is an advertisment for the Jolly Green Giant Green Beans. It is recognition because it doesnt have to display the product in which it is selling. It just has to show the mascot, the Green Giant, and customers automatically know what the ad is selling.


This ad for Vyatta would be considered fantasy, because of the unicorn and little white creatures that look like they might be aliens. They also seem to be in a forest with little creatures all around making it seem even more fantasy like.

EOC week four: Bob isherwood. Why is he important?

Bob Isherwood, is an Australian who is best known for being the creative director of ‘Saatchi and Saatchi’ which is a global advertising agency from 1986 to 2008. He stated that his reason for resigning was to ‘reinvent himself’ and that he ‘wanted another lifetime in his lifetime’ He states that he wanted to do something bigger with his life and just see where it takes him and that he is in no way retiring. Many people close to him have said that they knew this was coming. That Isherwood no longer wanted to work for the company he had worked so hard for, for the past twenty two years. “He won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is one of the few people to have won the British Design and Art Direction Gold award for advertising, he has been elected to the Clio Hall of Fame in the US, and named Australia's leading creative director.” [http://www.conference.net.au/auiac2002/speakers/isherwood.htm] “ His previous background included six years as a creative group head for Young & Rubicam London, and 10 years with Collett Dickenson Pearce & Partners, which at that time was often regarded as the world's most creative advertising agency. In 1982, he returned to Australia to become a founding partner of the Campaign Palace Sydney.” [http://www.saatchi.com/news/archive/clio_lifetime_achievement_award_for_bob_isherwood]“Alongside Roberts, Isherwood tried to push the idea that Saatchi & Saatchi is an ideas agency, not an ad agency. (In 1992 they removed the word "advertising" from the agency's nameplates around the world.) Isherwood is respected for his ability to find and marshal talent, and he has overseen the creative output through a major expansion in the agency's revenue and thousands of awards victories.” [http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362] In 2001, Bob Isherwood was honored in the RMIT Prominent Alumni Hall of Fame and co-wrote a book titled ‘World Changing Ideas’